'Attention to detail'
We hold the whole team in high regard. Their effectiveness, attention to detail and levels of support are second to none!
'Best interests at heart'
Vickie Butterworth - she's all over our business like a rash and always has our best interests at heart. The service from the rest of her team is also of the highest quality.
'Exceeded all expectations'
Dean the director exceeded all expectations when coming to the planning and execution of our marketing project and was always on hand to react to our needs and desires at all cost.
'Value for money'
Since the day we started using the agency's services Nic has gone out of her way to ensure that we get value for money regardless of the work that entails.
How does radio advertising work?
- Radio targets audiences efficiently as different radio stations talk selectively to a bespoke audience.
- Added to this, radio’s regional/local structure means that brands can access their key audiences directly.
How effective is radio advertising compared to other methods?
- Radio boasts many benefits that other mediums do not; for example, radio advertising reaches road commuters and office workers particularly. These are both large demographics and they do not have the choice to look away from the advertisement or skip it, unlike other mediums.
- Furthermore, engaging radio advertisements are far more memorable than visual ones, leading to prolonged engagement. With this in mind it’s important to consider that radio advertising is also one of the most financially prosperous out-of-home advertising mediums.
Recent case studies
The Village Hotel Group
Last summer, we worked with The Village Hotel Group and launched seasonal campaigns with the aim of developing brand awareness while also increasing their weekend-break bedroom occupancy.
Playing the biggest hits from the last 15 years, Key 103 promises upbeat songs to sing along to; boasting a music playlist as deep as it is broad, the station’s connection to its home city of Manchester remains unrivalled.
The Couture Club
Launched in 2014, men’s fashion and lifestyle brand, The Couture Club was born out of a love for street style and for its home city, Manchester. With a focus on individuality and finesse, The Couture Club were looking to create an original, Manchester based campaign to unveil their new SS17 collection.