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Radio Advertising

Another long-established way of reaching an audience beyond the four walls of their homes, radio as an advertising medium is unique in its reliance on sound. This has, over time, helped to develop ingenious solutions, creative alternatives and ultimately unforgettable advertising campaigns.

Tune In

As with print, Radio stations often have easily identifiable audience types, making a targeted approach much more simple and easier to execute than is the case with some alternatives. Using our own connections with stations around the United Kingdom, including some with a legitimately huge listenership, we can guarantee a sizable reach for whatever story you want to tell.

Follow the Audience

Radio impacts us in the car, in the office, and even inside the home. Your advert has the potential to be heard my many, whether it’s on local radio, national radio or niche digital channels catering for all kinds of tastes in music. Should you choose to leave creative duties to ourselves, we have extensive in-house writing experience, in the areas of both radio and script development. We guarantee an absorbing radio advertising campaign that will captivate and convince in equal measure.

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See our other media advertising options

How does radio advertising work?
  • Radio targets audiences efficiently as different radio stations talk selectively to a bespoke audience.
  • Added to this, radio’s regional/local structure means that brands can access their key audiences directly.
How effective is radio advertising compared to other methods?
  • Radio boasts many benefits that other mediums do not; for example, radio advertising reaches road commuters and office workers particularly. These are both large demographics and they do not have the choice to look away from the advertisement or skip it, unlike other mediums.
  • Furthermore, engaging radio advertisements are far more memorable than visual ones, leading to prolonged engagement. With this in mind it’s important to consider that radio advertising is also one of the most financially prosperous out-of-home advertising mediums.
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Recent case studies
roadside 48 sheet
The Village Hotel Group
Last summer, we worked with The Village Hotel Group and launched seasonal campaigns with the aim of developing brand awareness while also increasing their weekend-break bedroom occupancy.
Campaign Photo for Key 103
KEY 103
Playing the biggest hits from the last 15 years, Key 103 promises upbeat songs to sing along to; boasting a music playlist as deep as it is broad, the station’s connection to its home city of Manchester remains unrivalled.
A digital 48 sheet provided by One Agency Media
The Couture Club
Launched in 2014, men’s fashion and lifestyle brand, The Couture Club was born out of a love for street style and for its home city, Manchester. With a focus on individuality and finesse, The Couture Club were looking to create an original, Manchester based campaign to unveil their new SS17 collection.