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Liverpool City Council

Over the next few years, Liverpool City Council have devoted a £250m spend on Liverpool’s roads to make the city a better place to work and visit. During the improvements of poorly conditioned and congested key routes, the Council, dedicated to improving public road safety, were keen to raise a general awareness of the current developments. In a densely commuted route, a ‘Better Roads’ campaign portrait was positioned at a key viewpoint, promoting the scheme and directing the audience to visit the Better Roads website and social platforms for further information.

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