Launched in 2014, men’s fashion and lifestyle brand, The Couture Club was born out of a love for street style and for its home city, Manchester. With a focus on individuality and finesse, The Couture Club were looking to create an original, Manchester based campaign to unveil their new SS17 collection. As such, we proposed several different Out Of Home formats, including a full motion video across the Manchester Media wall and advised a strategic ‘brand-domination’ across the city. With an exciting presence across the city centre, we targeted their demographic and city shoppers across an array of Manchester’s most impressive locations.
As an in-tune and innovative brand, we also plan to launch an engaging social media campaign, encouraging followers to post pictures of the CC campaigns spotted on branded taxis, led by a ‘meet the celeb style’ competition initiative. The current campaign has resulted in resounding success, and we look forward to developing creative drives in the future.