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As the national museum of British popular music, The British Music Experience opened permanently in Liverpool in spring 2017. We were approached by BME to promote the exhibition within the centre and ultimately increase ticket sales. Using heat maps, we identified vital locations throughout the city of Liverpool to track the routes of cosmopolitan couples, young families, culturally curious tourists, music connoisseurs and social energisers. With this research, we were able to roll out successful campaigns across billboard sheets, buses, taxis and our own strategically placed digital ad van.

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