Mobile beauty brand, Blow Ltd. are a newly established company offering an array of home-beauty services in locations nationwide. They approached us looking to encourage app downloads and bookings. We predominantly targeted the London area to promote their current branding message. Additionally, we launched regional campaigns across Manchester and Birmingham to establish the brand recognition beyond the capital.
In line with their fast paced and on-the-go concept, high impact campaigns were placed along active commuter routes, (such as trams, buses, the London Underground and across the radio) to catch their target demographic at their most susceptible and attract the greatest influence.