A host of celebrities turned up to The Couture Club flagship at the intu Trafford Centre to celebrate the store’s first birthday. The party celebrated the success of The Couture Club’s story so far, with the likes of Lucy Fallon and Tish Merry of Coronation Street and Ellie Brown of Love Island joining Scott Thomas of Social PR and Scott and Ross of The Couture Club.
Founded in 2015, by TV personality Ross Worswick and entrepreneur Scott Shashua, the athleisure brand continues to enjoy unprecedented success, growing from strength to strength. As a result, the brand celebrated their 3rd retail opening with a new store in Newcastle this October.
Grown from the dreams of two young boys, The Couture Club is a a lifestyle brand which revolves around the idea that, “if you can’t buy it…make it.’ and so we did just that!” The brand have seen nothing but substantial growth over the last 3 years.
As the officially appointed media agency for The Couture Club, last night, One Agency joined the boys in rejoicing the official ‘one year anniversary’ of the opening of their first store. This is of great personal significance to the pair, as it’s situated in the heart of their home town of Manchester, on the first floor of the inu Trafford Centre.
With specially added birthday discounts, branded merchandise, delicious cakes and glasses of fizz, the night was fun and vibrant, as a gathering of the internet’s biggest movers and shakers rocked up to check out The Couture Club’s A/W collections. With guest appearances from Taylor and Darby Ward (of Housewives of Cheshire), influencers such as Briony Gorton and Bec Watkinson, and music from DJ Nathan Dawe there was also some magical entertainment from Dominic Anthony
What initially opened with the intention of only being a Christmas pop-up, the store saw monumental achievement and as a result, became a permanent feature of the glamorous shopping mall. The accomplishments of this store paved the way for the opening of their Newcastle & Ireland stores; making the current total sitting at 3. As an impressive feat in today’s climate, where it’s much more common to see high street shops closing – we know the brand have world domination on their minds, so watch this space…
One Agency have grown with The Couture Club, and became the brand’s official media agency back in 2017, planning their first national OOH campaign. These proved to be hugely impactful. Since then, we’ve worked with the boys on multiple campaigns, covering an array of different formats and promoting everything, from Black Friday sales to new store openings.
As the Couture Club put it… “by joining the Club you believe in not just our products but by what we stand for.” And we couldn’t agree more.