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PPC Management

Success is a few clicks away

From Google to Facebook and beyond, Pay-per-Click, or PPC management, is yet another core service that every online business worth its salt is dabbling in throughout the digital world.

If you want advertising reach that you can measure accurately in real time, then PPC is the way to go. If you want more leads coming into your business and more customers or clients, then PPC is a safe bet.





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Why Choose us as Your PPC Agency?

With our in-house PPC management experience and know-how at your disposal, your brand or business can make the most of this deliverable platform. Through utilising us as your PPC agency, you can use Google’s standing as the world’s no.1 search engine, or Facebook’s similar stature in the social arena.

Hitting these platforms with PPC ads will help you generate more business, offering a genuine and identifiable return on investment.

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Proud to have achieved
Google Partner Status

Specialisations gained so far:

  1. Google Advanced Search
  2. Google Ads Video

One Agency. Proud to be a Google Partner.

Why Pay-per-click is a must-have for every business or brand…

  • Paid search marketing is a method of getting your brand seen ahead of the countless alternatives online, with a substantial success rate. PPC ads are extremely targeted. The ads are visible when a potential client or customer uses a search engine with a specific phrase or keyword that fits a particular profile.
  • PPC is a component of a paid search plan, as opposed to natural search (SEO).
  • Pay per Click advertising is an impactful method of promoting your business to a certain type of client.
• Paid search ads can increase brand awareness by 80%.
80%
• Businesses make an average of $2 in income for every $1 they spend in Google AdWords.
100%
65% of B2B companies have acquired a customer through LinkedIn paid ads
65%
“Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value”
Philip Kotler




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How do pay-per-click ads work?
  • Google has a pay-per-click advertising platform called AdWords.
  • An AdWords campaign consists of Ad groups that contain keywords and textual adverts relevant to your product or service.
  • When your ads are displayed in Google, and a user clicks on them, you pay a cost to Google called cost per click (CPC). The CPC varies depending on how competitive the keyword is and the amount of budget you’re prepared to set as your CPC.
  • Google also measures user interaction of PPC ads and their subsequent satisfaction with the landing page the ad links through to. This measure is known as Quality Score. If your PPC ads have a high quality score they’ll display higher in Google’s paid results without having to increase the CPC.

    Read more on our blog