Tomorrow’s advertising is here. Augmented and virtual reality have become a unique tool to create opportunities for brands in new realities and dimensions. The services or content that an audience consumes – and the way in which they consume them- will never be the same after the rise of augmented reality (AR) and virtual reality (VR). Equipped with a repertoire of tools that you can now experience in AR/VR and looking at the rising creativity level of brands, marketing/advertising using this tech is set for a meteoric rise.
With AR/VR brands will be able to create exceedingly more engaging, powerful and ultimately immersive experiences. Over the coming years, this will enable AR/VR to move past the competition in this era of advertising. It’s time your business did the same.
AR is well and truly here. With the breakout of popular AR programmes such as Pokémon Go, brands are more aware than ever of the advantages of this evolutionary leap for advertising.
For VR, Advertisers/Brands and consumers are currently in something of a stalemate over content/campaigns vs. ownership of the technology. This is pushing brands to create truly amazing, unique and engaging content. As soon as this balance reaches breaking point, VR will become truly mainstream and a must for every brand looking to stay relevant.