Try to recall the last time you passed through a train station, or indeed a train itself, and didn’t see at least one example of outdoor advertising. Go ahead, we’ll wait.
The truth is, it’s unlikely to happen – which bodes well for any brand using rail & tram advertising. Trains, trams and their stations cover the length and breadth of the country. From small local stations to larger facilities in major cities, rail & tram advertising is a perfect fit for campaigns on both a local and national scale.
The majority of advertising at these stations around the UK is in the form of 4 sheets, which display clean and crisp creative that can help to attract customers or clients in the most direct way possible. This carries on into the train itself, within which commuters and travellers will be struck by the sight of passenger panels, generating a branded outlook across the entire customer journey.